The series focuses on “food rebels” – people and groups across the country that are trying to make the food system more sustainable and just – as well as delicious. I watched the first three episodes (each about 25 minutes long) to determine if I wanted to go through the whole series, and I definitely do.
The episodes are very well produced. They feel like mini documentaries, but the editing on them is so good – there’s nothing extraneous (with the exception of a guitar player that has shown up in two episodes and makes it feel more hipstery than it has to). I found all of the first three episodes engaging, even though they dealt with topics that are old hat to me in some ways.
The episodes are sponsored by Chipotle and Applegate – two companies that in theory are dedicated to more sustainable and humane agriculture practices. In a culture where everything is sponsored and naming rights to everything are for sale and funding for public broadcasting is slim, PBS (I’m assuming) chose companies that operate under a mission most closely related to the programming. I can give them credit for that.
So about the episodes.I really like that the episodes focus not on problems with the current food system, but on solutions that are actually happening. Save for a brief outline of the problem that the food rebels are trying to solve, the episodes really focus on normal, everyday Americans who took an idea and ran with it. There’s a real entrepreneurial spirit that you can feel behind the people in the episodes. And they’re not all Berkley hipster “foodies.” They are just regular Americans.
I watched the episodes in streaming order, with the first one being the pilot called “Urban Farming”. The episode asks the question – what if we stopped importing food into cities and grew it within the city limits? It focused on farmers (“food rebels”) doing some pretty innovative things, from rooftop aviaries in New York City to an urban farm with integrated hydroponics (fish and produce production together) in Milwaukee – from a CSA operation in an area of Oakland, California with no grocery stores to rebuilding vacant lots into farmland in Detroit.
An episode called “Meat of the Matter” addresses the issue of the cost of America’s meat consumption. Centering on the idea that we should eat less meat in general and eat higher quality meat when we do, it profiles several different ranchers and farmers who are producing meat by raising bison, cattle and hogs in a new way. Their practices focus on humane treatment, understanding the animal as more than just a commodity. They also spent a lot of time on the benefit to the earth of a polyculture system, where no one species is in isolation from the others surrounding it.
Overfishing is a big issue, not just in America, but worldwide. An episode called “Go Fish” profiled several American “fish rebels” who are fishing in different ways – going back to the way that fishing happened several generations ago. The practices used by these family and small businesses and cooperatives are less damaging to the environment and the fish population, and they are bringing a higher quality product to the marketplace while supporting their local economy. The most interesting part of this episode was a program called Dock to Dish, which is like community supported fishing. Subscribers get the freshest catch possible – same day caught. That would be so great – makes me want to move to the coast!
I will definitely be working my way through the other episodes. Take advantage of the free streaming of these, especially if you like documentaries and are interested in food systems.